The questions never stop and depending on where your organization is – you can expect to get the same question over and over again. No matter the question – journalists need to learn to represent their organization with a smile.
Both of these accounts are successful. 15,000+ followers is nothing to sneeze at. But @NiemanLab on the right is definitely more successful. These accounts are tweeting pretty similar types of information – news and useful information for journalists and media types. Yet @NiemanLab seems to be garnering more influence for its efforts. @Poynter has tweeted more than three times as much as @NiemanLab, but it has 10,000 fewer followers, and it’s on 1,000 fewer lists. Why might this be?
These are all old ideas, quite frankly. Journalists have talked about them for years now. Others have pitched them to their bosses until they’re blue in the face. And still others have launched elements of these ideas as niche products, subsets or prototypes. But this is the first time that a local media group — especially in the TV space — has wrapped these ideas together and aggressively launched them with an investment to back it up.